Over the last year, many lessons have been thrown at business owners. The Covid-19 pandemic has dramatically changed our perceptions of a wide range of topics, from marketing to travel and beyond. You can bet that we’ll be studying this economic era for years to come, with dozens of books, movies, and courses examining the daily struggles we’ve all faced.
Perhaps none of the lessons has been as essential or evident as this: your small business website serves as a port for all of your sales, marketing, and public relations efforts. It is frequently the first point of contact for potential customers or clients. In today’s economy, it may be your only option for reaching out to potential buyers. Could you honestly claim that your web presence is as strong as it could be in light of this?
Let’s look at some of the features you’ll need on your small business website to succeed both online and off in 2021 and beyond.
The Best CMS for Keeping Your Website Up to Date
You can change how your website performs at any time if you have the right content management system (CMS) in place. Because the economy and government regulations are constantly changing, this is more important now than it has ever been. When you can update your pages to reflect current hours, policies, or prices, it’s much easier to keep your business moving forward (as examples).
Web Hosting that is Reliable
You can’t afford to have your website go down unexpectedly when it’s the focal point of your sales and marketing strategy, as it is for most businesses in 2021. It doesn’t cost much to get good web hosting, but it makes your site more reliable. It also helps protect your company from hackers and shortens the time it takes for someone to gain access to your data. That’s a lot of value for a small investment.
Features of Ecommerce (Basic or Advanced)
Why not sell your products directly from your website if you can’t sell in person? You can keep orders flowing in without increasing the costs if you do it this way. It would help if you had nothing but a basic shopping cart and a merchant account. You can then choose how many (or how few) features you want to include, such as currency converters, real-time inventory updates, and advanced marketing tools.
Search Engine Optimization (in short SEO) and Online Reputation Management (in short ORM)
If customers can’t find your website, you can’t use it as a sales and marketing tool. Additionally, if visitors believe your company is trustworthy, it is much easier to convert them into leads and buyers. Search engine optimization (SEO), online reputation management (ORM), social media marketing (SMM), and digital advertising all play a role in this.
Customers and employees will benefit from these tools.
Want to schedule employees online, send customer service requests to your tablet, or let customers pay invoices directly through your website? Many business owners did not have these features before the pandemic, but they are now discovering how beneficial they can be. You may be amazed at what a few simple and low-cost changes to your company’s website can accomplish in the coming year.
Do you think you feel ready to take your company’s website to the next level?
It’s not just about keeping up with the times or staying profitable during a pandemic when you upgrade your small business website; it’s also about staying one step ahead of your competitors. If you’d like to know more about the customized, cost-effective, and practical solutions we can recommend to help you grow up your business, contact us.